Last week a little bird in the AdLab told me that Leo Burnett Lisbon was offering a 3 day internship as a Creative Director. They gave you the YDA Drama Queen commercial, and asked you pitch it the way you would if you were a CD.
I should have been able to come up with some REALLY creative stuff in a week, something to really blow the boys at Leo out of the water, right?
Well, another week of my crazy life went by, right up till the final hour of the deadline. I wasn't going to apply, the chances were so slim. And heck, how would I pay to get myself to Portugal in just two weeks? But I thought, you won't have any chance at all if you don't try.
I had all these great ideas in my mind of how to pitch this thing, but in the end I just pitched it the way I would pitch anything in class or in the AdLab: face to face talking. I locked myself in the Brimhall conference room after everyone else had gone home for the night, and very abruptly got over my fear of seeing myself on film.
Then i did a couple quick iMovie edits, created a vimeo account, and uploaded my submission; honestly thinking nobody else would ever see it. It was after all, way past the deadline in Lisbon time. Since last night my video has had 115 views. It's no Justin Bieber video, but for me that's a lot!
Today they posted the shortlist, and I checked it out just to see what the top picks had done for their videos. I scrolled down the list (they all looked awesome) and then . . . what's that . . . at the very bottom of the list?? It's Kristen!!!
I about peed.
CRAAAAZY! I made the top 10! And I am the only American! Whooo would have thought in a million years?
Monday they announce the winner, wish me luck!
Check out the Trainee Creative Director Shortlist: click here.
http://traineecreativedirector.com/shortlist.html
Friday, November 18, 2011
Sunday, November 6, 2011
Ad Homework is Cool.
Here's the final product of my stop motion homework assignment. It's short, and the audio cuts are crappy, but it'll do, Donkey. It'll do.
Thursday, November 3, 2011
A Play-by-Play of Kristen's Life.
(Disclaimer: I don't expect anyone with high blood pressure or in their right mind to read all this.)
October 30th - November 5th 2011
I dare another week of my life to be as filled as this one. Fun as it was, I hope it's a long time before one beats it.
Sunday-
Co-babysitting 5 kids in Fort Collins with my mom, and help from Thomas and Caley.
Got lost on the way to the airport, dumped the kids off at their cousins house, then ran through the airport.
Missed my flight, but got to stay another night in Colorado and meet baby Bentley.
Monday-
Happy Halloween at 4am
My mom volunteered to drive me to the airport, bless her.
If you've never flown in Halloween, I recommend it. It's not every day the flight staff dresses like pirates.
Chloe picked me up, bless her, and took me to her house for breakfast.
I wrote the paper I should have written all weekend, sprinted to class, realized I was an hour early. In class we started watching the dramatic television series Downton Abbey. It's a good one. I also recommend going easy on the halloween candy. This year I OD'd long before 5pm.
Witnessed battle of the sexy sax men on campus.
Threw a halloween costume together and went to a dance party in a hangar at Provo airport
Then I may or may not have written my own letter of recommendation and send it off to be signed
Tuesday-
8am class- assigned to create a stop motion video by Friday morning at 10am. (Probably going to need 800+ still photographs)
Watched President Monson's devotional on the Adlab big screen.
I worked at BYUB all afternoon, getting December issues of the program guide finalized and ready for the press
Recruited like crazy to get girls to come to our commercial shoot on Saturday.
I volunteered to take care of the into footage for the GiveEmThis commercial I'm working on in the adlab. So I went to toy stores around town and asked them if I could film their table top train sets (Toys R Us? . . . More like Corporate Sellouts R Us, but who didn't see that coming?)
Then I spent the night writing a really awesome 5 page story filled with romance, intrigue, and betrayal.
Wednesday-
9am class- got briefed from students in the Planning class on our new assignment from Ogilvy-Huggies. Creative mockups due Monday.
One of our AdLab clients decides he's flying in early Friday morning, expecting to hear new pitches from our teams. And he wants to see mockups- using only his photographs- which we didn't receive till Thursday. Yeah, this client is a winner....
Rush to finish all my writing assignments before my evening class. Almost made it. Gave a killer class presentation though.
Went to BYU's Best Dance crew. One friend's crew lost, the other friend's crew won. All in all it was entertaining.
Decided to enter the Young Guns award show, the night before submissions are due- Classic, Kristen. Classic.
Leave campus at 11 and spent the rest of the night working on this little guy.
Had trouble submitting online, so poor Scott answered my 5am phone call to help me out. But all he really said was, "Kristen, go to bed." So at 5:30 am, I crawled into my sliver bottom bunk and passed out. Here's one of the ads I finished that night:
Thursday-
Biggest blessing of the week-8am class cancelled
Went to a meeting at 9:30 am to finalize plans for our Saturday commercial shoot.
College of FAC meeting-(Good thing they gave out snacks otherwise I wouldn't have eaten at all on Thursday)
We watched Jeff introduce himself as new President of the new Laycock Center. I gave him a hug after his speech and told him I was proud. Little Jeffy's growing up. Then he gave us a tour of the new crib- gonna be sweet.
Went to work at BYUB, had a marketing meeting and saw some rough cuts of an upcoming BYUtv series- also gonna be sweet.
Ran home (literally), and drove to Orem to pick up my letter of rec. Turned out they moved offices, so had to go find it at the new place through all their boxes of junk.
Back to the adlab, picked up a camera from Chris to film the intro.
Went to DI, bought some props, went to the toy store and got some sweeeet shaky footage of a mini toy world. People in the store thought I was a weirdo taking pictures of toy trains. whatever.
Drove to walmart to buy props for my stop motion video due Friday morning. LOVE those %50 off halloween stuff sales!
Back to the adlab, gave footage to Chris for editing and got to see the first bits of footage from the commercial I wrote. I LOVED IT. Stephen Jones did such a good job acting. We still a ton of editing and motion graphics to do, but seeing the first cuts made me sooooo excited.
Then I retouched my Young Guns campaign and submitted it- I'll spare the details of what a huge pain it was.
That night we had a meeting for our presentation to another Adlab client at 9am
Then I reformatted my resume and threw some stuff on to my cargo collective so I could apply to the NY Internship by Friday at 4pm.
Bed by 4 or 5 am, don't really remember.
Friday-
Slept through the 9am client presentation. OOOPSIE. good thing there were a lot of groups presenting and the rest of my group was there.
I went to work and sent final copies of BYUB's program guides to the press.
Went to the Adlab, wrote a cover letter, and turned in the last of my paperwork for the New York Internship.
Went to our film location and spent a couple hours setting up for the commercial shoot.
Then I went to Stogies and bought my first back of cigarettes- Herbal Ecstacy! It's for a good cause, you'll see.
Emailed all the extras to remind them to be at our film set at 7:45am.
Then I got into costume and began working on my first stop motion video. Here's a money shot from the project:
Saturday-
7am-1:30 at White Willow for our commercial shoot. We got 30 actresses through hair and makeup while the film crew set up. I'm so happy people came! And especially Beckie, who was able to come last minute and help the stylists with hair and makeup.
Our director Andy was awesome, even though we fell behind schedule he got everything done in a super short time frame.
The animators were also there for the filming, we're relying on them to do some pretty sweet stuff with the footage we got! We rented a $25,000 RED camera for this thing. (The same camera they are filming The Hobbit on). One of the film crew guys, Arrius, showed me one of the shots, and I literally could have cried it was so beautiful. (Is that embarrassing?)
Finished filming around 12:30, got everyone who was there well fed, and then we cleaned up for an hour.
Right then, Angela calls and asks if I can help Chris with the GiveEmThis editing.
1:30-9pm I created motion graphics for the commercial with Chris in his office.
Then I came home, put stuff away and washed dishes. I wanted to finish my stop motion, but my body wouldn't have it. I sat on my bed and fell right asleep.
Sunday-
Still have to finish my stop motion video, read a book for Literature and Film class, study for the ONLY midterm I have this year, meet with Lorne and make a creative campaign for Huggies, go to stake conference and let my home teachers come over.
God Bless America.
xxx
October 30th - November 5th 2011
I dare another week of my life to be as filled as this one. Fun as it was, I hope it's a long time before one beats it.
Sunday-
Co-babysitting 5 kids in Fort Collins with my mom, and help from Thomas and Caley.
Got lost on the way to the airport, dumped the kids off at their cousins house, then ran through the airport.
Missed my flight, but got to stay another night in Colorado and meet baby Bentley.
Monday-
Happy Halloween at 4am
My mom volunteered to drive me to the airport, bless her.
If you've never flown in Halloween, I recommend it. It's not every day the flight staff dresses like pirates.
Chloe picked me up, bless her, and took me to her house for breakfast.
I wrote the paper I should have written all weekend, sprinted to class, realized I was an hour early. In class we started watching the dramatic television series Downton Abbey. It's a good one. I also recommend going easy on the halloween candy. This year I OD'd long before 5pm.
Witnessed battle of the sexy sax men on campus.
Threw a halloween costume together and went to a dance party in a hangar at Provo airport
Then I may or may not have written my own letter of recommendation and send it off to be signed
Tuesday-
8am class- assigned to create a stop motion video by Friday morning at 10am. (Probably going to need 800+ still photographs)
Watched President Monson's devotional on the Adlab big screen.
I worked at BYUB all afternoon, getting December issues of the program guide finalized and ready for the press
Recruited like crazy to get girls to come to our commercial shoot on Saturday.
I volunteered to take care of the into footage for the GiveEmThis commercial I'm working on in the adlab. So I went to toy stores around town and asked them if I could film their table top train sets (Toys R Us? . . . More like Corporate Sellouts R Us, but who didn't see that coming?)
Then I spent the night writing a really awesome 5 page story filled with romance, intrigue, and betrayal.
Wednesday-
9am class- got briefed from students in the Planning class on our new assignment from Ogilvy-Huggies. Creative mockups due Monday.
One of our AdLab clients decides he's flying in early Friday morning, expecting to hear new pitches from our teams. And he wants to see mockups- using only his photographs- which we didn't receive till Thursday. Yeah, this client is a winner....
Rush to finish all my writing assignments before my evening class. Almost made it. Gave a killer class presentation though.
Went to BYU's Best Dance crew. One friend's crew lost, the other friend's crew won. All in all it was entertaining.
Decided to enter the Young Guns award show, the night before submissions are due- Classic, Kristen. Classic.
Leave campus at 11 and spent the rest of the night working on this little guy.
Had trouble submitting online, so poor Scott answered my 5am phone call to help me out. But all he really said was, "Kristen, go to bed." So at 5:30 am, I crawled into my sliver bottom bunk and passed out. Here's one of the ads I finished that night:
Thursday-
Biggest blessing of the week-8am class cancelled
Went to a meeting at 9:30 am to finalize plans for our Saturday commercial shoot.
College of FAC meeting-(Good thing they gave out snacks otherwise I wouldn't have eaten at all on Thursday)
We watched Jeff introduce himself as new President of the new Laycock Center. I gave him a hug after his speech and told him I was proud. Little Jeffy's growing up. Then he gave us a tour of the new crib- gonna be sweet.
Went to work at BYUB, had a marketing meeting and saw some rough cuts of an upcoming BYUtv series- also gonna be sweet.
Ran home (literally), and drove to Orem to pick up my letter of rec. Turned out they moved offices, so had to go find it at the new place through all their boxes of junk.
Back to the adlab, picked up a camera from Chris to film the intro.
Went to DI, bought some props, went to the toy store and got some sweeeet shaky footage of a mini toy world. People in the store thought I was a weirdo taking pictures of toy trains. whatever.
Drove to walmart to buy props for my stop motion video due Friday morning. LOVE those %50 off halloween stuff sales!
Back to the adlab, gave footage to Chris for editing and got to see the first bits of footage from the commercial I wrote. I LOVED IT. Stephen Jones did such a good job acting. We still a ton of editing and motion graphics to do, but seeing the first cuts made me sooooo excited.
Then I retouched my Young Guns campaign and submitted it- I'll spare the details of what a huge pain it was.
That night we had a meeting for our presentation to another Adlab client at 9am
Then I reformatted my resume and threw some stuff on to my cargo collective so I could apply to the NY Internship by Friday at 4pm.
Bed by 4 or 5 am, don't really remember.
Friday-
Slept through the 9am client presentation. OOOPSIE. good thing there were a lot of groups presenting and the rest of my group was there.
I went to work and sent final copies of BYUB's program guides to the press.
Went to the Adlab, wrote a cover letter, and turned in the last of my paperwork for the New York Internship.
Went to our film location and spent a couple hours setting up for the commercial shoot.
Then I went to Stogies and bought my first back of cigarettes- Herbal Ecstacy! It's for a good cause, you'll see.
Emailed all the extras to remind them to be at our film set at 7:45am.
Then I got into costume and began working on my first stop motion video. Here's a money shot from the project:
Saturday-
7am-1:30 at White Willow for our commercial shoot. We got 30 actresses through hair and makeup while the film crew set up. I'm so happy people came! And especially Beckie, who was able to come last minute and help the stylists with hair and makeup.
Our director Andy was awesome, even though we fell behind schedule he got everything done in a super short time frame.
The animators were also there for the filming, we're relying on them to do some pretty sweet stuff with the footage we got! We rented a $25,000 RED camera for this thing. (The same camera they are filming The Hobbit on). One of the film crew guys, Arrius, showed me one of the shots, and I literally could have cried it was so beautiful. (Is that embarrassing?)
Finished filming around 12:30, got everyone who was there well fed, and then we cleaned up for an hour.
Right then, Angela calls and asks if I can help Chris with the GiveEmThis editing.
1:30-9pm I created motion graphics for the commercial with Chris in his office.
Then I came home, put stuff away and washed dishes. I wanted to finish my stop motion, but my body wouldn't have it. I sat on my bed and fell right asleep.
Sunday-
Still have to finish my stop motion video, read a book for Literature and Film class, study for the ONLY midterm I have this year, meet with Lorne and make a creative campaign for Huggies, go to stake conference and let my home teachers come over.
God Bless America.
xxx
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